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Overview

Sales data is complex — products, regions, customers, time periods. SkoutLab helps you cut through the noise to find what actually matters.

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Common Questions

Performance

  • Why did sales change last quarter?
  • Which products are underperforming?
  • What’s driving regional differences?

Patterns

  • When do customers buy?
  • What’s our best-selling segment?
  • Are there seasonal patterns?

Customers

  • Who are our best customers?
  • What predicts high-value deals?
  • Which segments are growing?

Operations

  • How is my sales team performing?
  • What’s our conversion rate?
  • Where are deals getting stuck?

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Example: Revenue Drop Investigation

Question asked:
“Why did Q4 revenue drop compared to Q3?”
What SkoutLab found:
Status: Confirmed (p < 0.01)The Enterprise segment dropped from 2.1Mto2.1M to 1.6M. Further investigation showed 3 large renewals pushed to Q1.Recommended action: Review pipeline for delayed Enterprise deals
Status: Confirmed (p < 0.05)Product X launched in Q4 but achieved only 40% of forecast. Win rate for Product X deals: 12% vs 34% company average.Recommended action: Investigate Product X competitive positioning
Status: ConfirmedQ4 shows 8-12% seasonal dip in prior years. Current drop is within historical range when adjusted for Enterprise timing.Recommended action: No action needed — expected pattern

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Data You’ll Need

For comprehensive sales analysis, connect:
DataWhy It Helps
CRM/Sales dataDeals, pipeline, activities
Product catalogCategories, pricing, margins
Customer dataSegments, industries, sizes
Historical salesFor trend and seasonality analysis

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Tips for Sales Analysis

Include Time Context

“Q4 vs Q3” or “this year vs last” helps identify trends vs anomalies

Specify Segments

Mention specific products, regions, or customer types you care about

Start Broad

Let SkoutLab explore first, then drill into specific findings

Iterate

Use follow-up questions to dig deeper into interesting findings

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Sample Questions to Try

"What's driving our revenue growth this quarter?"

"Which sales reps are outperforming and why?"

"What do our best customers have in common?"

"Where are we losing deals to competitors?"

"Is there a pattern in deals that close quickly?"